It's not yellow - mellow!

Big Brother‘s Aaron Frew has unveiled quite a shocking new hair colour.

Normally when celebs reveal a new, daring hair colour it might be a silver or a true platinum blonde (ala Adam Lambert), but Big Brother star Aaron has gone for a Bart Simpson YELLOW – and we’re actually really kinda digging it.

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The star uploaded a picture of his new look to his Instagram profile, saying, “it’s yellow season bitches”.

Celebrity hairstylist Carl Bembridge remarked that the shocking colour was definitely a winner for the model saying, “This looks sick”.

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The look certainly has gone down well with the reality star, turned model’s fan base as it amassed over 2000 likes.

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Do you think you could pull off the yellow look?

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