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First date? New business meeting? You only have 27 seconds to make a good first impression, according to new research.

First date? New business meeting? You only have 27 seconds to make a good first impression, according to new research.

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A study among 2,000 Americans examining the art of first impressions found that seven in ten of us (69 percent) form a first impression of somebody before they even speak.

The research investigated the key contributors and timings to a positive first impression and found that smiling, being polite, smelling nice, being a good listener, and making eye contact number among the leading factors.

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The new survey by Dollar Shave Club was conducted to mark the launch of their cologne collection, Blueprint.

Results confirmed the importance of smelling good when seeking to form a positive first impression- as 85 percent of respondents said their first impression of somebody will be more positive if they smell good.

And that goes double when you’re on a date. Things move a bit quicker in the dating world, as six in ten (60 percent) admit they take even less time than normal to form a first impression in a dating context.

You better impress early, too, as the average person knows within 15 minutes into a date whether they want a second date or not, with half (50 percent) saying it takes even less time than that.

Quite a bit of prep goes into a first date, it turns out, and it may actually involve Google. If you’ve got a first date lined up, you better hope your online presence is squeaky clean, as two in three Americans say it’s a good idea to search your date online before meeting up.

Getting ready for a date was also found to take the average person 29 minutes, with one of the most crucial predate steps revealed to be picking out a scent. According to the study, over two in three questioned (68 percent) put a lot of thought into how they smell before a date.

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“We know that a scent speaks volumes, and cologne is the last thing you apply before walking out the door. That’s why we created Blueprint, a range of six amazing colognes that are perfect for every occasion. Our award-winning fragrance team has created a thoughtful selection of colognes you won’t find anywhere else. Whatever your plans, we have a Blueprint,” said Nick Virginio, Senior Brand Development Manager.

All that preparation can make a real difference to a person’s confidence with nearly every respondent (89 percent) saying they feel more confident when they look and smell good.

And confidence can go a long way when it comes to dating, as 83 percent of us say they’re more likely to form a good first impression of somebody they perceive as confident.

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But smelling bad, acting arrogantly and dressing poorly were found to be the top reasons people will form a bad first impression of somebody.

And if you fail to impress early on a date, then it probably won’t last for long. If a date is going poorly the average American will call it quits after just 16 minutes.

Four in ten of those surveyed (40 percent) admit to having a friend call and fake an emergency to get them out of a miserable date, while 39 percent say they’ve told a date they have to work early in order to cut ties with a bad match.

TOP 10 CONTRIBUTORS TO FORMING GOOD FIRST IMPRESSION

1. Smile (53%)
2. Polite (53%)
3. Well spoken (49%)
4. Eye contact (49%)
5. Good listener (48%)
6. Smells nice (46%)
7. Holds conversation well (46%)
8. Body language (44%
9. Tone of voice (44%)
10. Well dressed (42%)

TOP 3 CONTRIBUTORS TO FORMING A BAD FIRST IMPRESSION

1. Smells bad (66%)
2. Arrogant (62%)
3. Dresses poorly (49%)

FIRST DATE TIMELINE

29 minutes to get ready
27 seconds until first impression is made
15 minutes until you know if you want a second date
16 minutes is the earliest the average person has left a bad date
17 minutes until you know if you want a kiss at the end
20 minutes until you know if you want to go home with your date

TOP 5 BAD DATE TURN OFFS

1. Bad manners (64%)
2. Poor hygiene (59%)
3. On the phone too much (53%)
4. Talking about an ex (53%)
5. Bragging (52%)

10 OF THE FUNNIEST LIES AMERICANS HAVE COME UP WITH TO LEAVE A BAD DATE

● “My dog sitter has to be home at a certain time.”
● “I have a boyfriend.”
● “I have poison oak all over the lower half of my body and have to go put ointment on.”
● “I have to help someone whose car broke down.”
● “I once told my date that I have a dog that is sick. I didn’t own a dog at that time.”
● “Left a candle lit at home.”
● “My neighbour’s pet needs me.”
● “Said I was about to throw up cause of something I ate before.”
● “That my sister was going into labour! I don’t even have a sister!”
● “Saw an ex in the restaurant.”
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